Bowral & Byron Bay

About 28 Toothpaste

About 28 Toothpaste

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A concentrated 10% nano Hydroxyapatite toothpaste containing carefully selected vitamins, minerals and probiotics to whiten, strengthen and reduce dental sensitivity. Refreshingly flavoured with wild mint + citrus essential oils.


  • Xylitol

    A natural sweetener derived from plants inhibits the growth of harmful
    bacteria, reduce plaque formation and promote the remineralisation of teeth.
  • Hydroxyapatite

    A biocompatible alternative to fluoride that makes up bones & teeth. Tiny nano-particles rebuild and repair weakened enamel, reducing sensitivity and whitening teeth.
  • Calcium Carbonate

    An alkaline earth mineral to gently polish teeth by removing surface stains. Also, lowering acids in the mouths to prevent destruction of enamel.
  • Wild Mint Essential Oil

    Extracted from the leaves of the wild mint plant, this essential oil has natural antibacterial properties and provides a refreshing burst of minty flavour.
  • Vitamin K2

    A fat soluble vitamin that helps to regulate and optimise calcium stores in the body. Ensuring that it's used effectively to support healthy teeth and bones.
  • Vitamin D

    A fat soluble vitamin that helps to promote the absorption of calcium and phosphorus. Vitamin D also has anti-inflammatory properties that can help to prevent gum disease.
  • Bergamot

    Extracted from the peel of the bergamot fruit and has natural antibacterial and anti-inflammatory properties. It provides a subtle and refreshing citrus flavour.
  • Wild Mint

    Pure essential oil extracted from the leaves of the wild mint plant. It provides an invigorating burst of minty flavour without artificial ingredients.
  • Organic Glycerin

    This gentle vegetable fat is a natural humectant helping to hydrate the mouth to avoid dryness and irritation. Our organic glycerin is sourced from plant-based oils.
  • Stevia

    A natural sweetener derived from the stevia plant that provides a naturally sweet flavour. It is also a non-cariogenic sweetener, meaning it doesn't promote tooth decay like sugar does.
  • Sodium Lauroyl Sarcosinate

    Not to be confused with the other SLS, this natural amino acid is derived from coconuts and acts as a surfactant. This foaming provides a gentle but thorough clean.
  • Capric/Caprylic Triglyceride

    Derived from MCT oil, it helps to moisturise and protect the mouth. MCT oil is also rich in medium-chain fatty acids, which have been shown to have antibacterial properties.
  • Silica

    A natural mineral that helps to gently remove stains and plaque. Its gentle abrasiveness polishes the tooth’s surface without causing sensitivity or damage.
  • Lactobacillus Reuteri

    A naturally occurring probiotic bacteria that can help restore and maintain a healthy balance of bacteria in the mouth and gut.



    A sugar alcohol providing natural sweetness, but also acts as a humectant, which helps to moisturise and prevent the unpleasant symptoms of dry mouth.




    Good old H2O. Pretty self explanatory.



    Potassium Sorbate

    A food grade potassium salt that prevents contamination of the natural ingredients in our toothpaste and keeps this unique formula stable.


  • Xanthan Gum

    A plant-based and food-grade thickener that ensures the toothpaste is easy to apply and provides the perfect non-runny consistency.